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Double honours at the 2014 TIPA Awards for Fujifilm with the X-T1 and the FUJINON XF10-24mmF4 R OIS lens

April 23, 2014

FUJIFILM Corporation (President: Shigehiro Nakajima) is delighted to announce the host of awards it collected at the recent 2014 TIPA awards. Widely recognised as the most coveted photo and imaging awards worldwide, the FUJIFILM X-T1 compact system camera, and FUJINON XF10-24mmF4 R OIS lens were all winners in their categories at the 2014 Technical Image Press Association Awards (TIPA)*.

Fujifilm’s X series cameras have consistently triumphed at the TIPA awards over the last few years since its X100’s success three years ago. Both the X-Pro1 and X-S1 won awards in 2012 and we received triple honours at the 2013 awards with the X-E1, X20 and FUJINON XF14mmF2.8 R.

TIPA Best Compact System Camera Expert Award – The Premium X-T1 interchangeable lens camera

The X-T1 is a weather-resistant interchangeable lens camera with an OLED electronic viewfinder (EVF) along with our latest generation 16.3 MP APS-C X-Trans CMOS II sensor. The X-T1 uses more than 80 points of weather sealing, and the camera body is both dust- and water-resistant. The 3-inch LCD screen has 1.04 million dot resolution and is made of tempered glass for additional protection. Phase detection pixels integrated into the sensor offer the benefit of a “Digital Split Image” manual focusing aid, which helps bring precision to wide aperture or macro shooting. Lens Modulation Optimizer (LMO) technology integrates focal length, aperture, and image data for each lens mounted for optimal results.

TIPA Best Compact System Camera Expert Lens Award – The FUJINON XF10-24mmF4 R OIS X Mount Interchangeable lens

This 15-36mm equivalent lens incorporates optical image stabilisation and has a newly designed optical system using 4 aspheric lenses and 3 extra low dispersion glass lenses. An internal steeping motor and enhanced focusing system, with high-speed AF and internal focusing, makes zooming a silent and rapid process. Close focusing distance via the macro setting is about 11 inches (to about 10 feet in that range), while normal focusing (about 1.5 feet to infinity) allows for extremely deep depth of field images at narrower apertures or wonderful soft backgrounds at wider ones. The aperture can be controlled in 1/3 EV steps. Special attention has been paid to reducing ghosting and flare with Fujifilm’s HT-EBC multi-layer coating to all sides of the lenses.

  • * TIPA (Technical Image Press Association) is one of the most powerful and influential photographic industry organisations in the world with memberships from 28 photo and imaging magazines in 15 countries, across five continents. Every year, it reviews image-related products released in Europe and awards the best product in each category.
About FUJIFILM Asia Pacific Pte. Ltd.

FUJIFILM Asia Pacific Pte Ltd, a wholly-owned marketing subsidiary of FUJIFILM Corporation, Japan, and headquartered in Singapore, was incorporated in 1983. The principal activities of the company include distribution of a wide range of products such as photo imaging, electronic imaging, graphic arts, optical devices, medical systems and life science. It also provides technical and marketing support to subsidiaries and distributors in the Asia Pacific region. The company has since grown to include the subsidiary companies across the region with offices in Malaysia, Thailand, Indonesia, Vietnam, Philippines, Myanmar, India and Australasia. For more information, please visit

About FUJIFILM Corporation

FUJIFILM Corporation is one of the major operating companies of FUJIFILM Holdings. Since its founding in 1934, the company has built up a wealth of advanced technologies in the field of photo imaging, and Fujifilm is now applying these technologies to other new business fields. Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical systems/life sciences, graphic arts, document solutions, highly functional materials such as electronic materials, optical devices and digital imaging. Fujifilm aims to help enhance the quality of life of people worldwide by providing top-quality products and services with its leading-edge, proprietary technologies. Through its corporate philosophy, Fujifilm demonstrates its commitment to making a significant contribution to society. For more information, please visit

For media enquiries, please contact

Rosemary Liew (Ms)
Advertising & Promotions Manager
FUJIFILM Asia Pacific Pte. Ltd.
DID: (+65) 6380 5374

Michelle Toh (Ms)
Regional Corporate Communications Advisor
FUJIFILM Asia Pacific Pte. Ltd.
DID: (+65) 6380 5309

Marie Dela Cruz (Ms)
Marketing Head
FUJIFILM Philippines
Tel: 550-2420 Local 504