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Double honors at the 2016 EISA Awards for Fujifilm
with the FUJIFILM X-Pro2
and the FUJINON XF100-400mmF4.5-5.6 R LM OIS WR lens

August 24, 2016

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will implement a worldwide price revision of its photographic papers, commencing from October 2016.

Under the circumstances of declining demand for photographic papers, Fujifilm has been working on productivity improvement and cost reduction to absorb the rising expense ratio in order to ensure stable supply of premium-quality photographic papers to the market. However, with the prospect of continuing decrease of the demand, Fujifilm will revise the prices of photographic papers as detailed below:

1. Applicable products:
Photographic papers
2. Description of price revision:
Anticipating the price increase of at least double digit percent
3. Revision timing:
From October 2016 onward

Details of the respective countries regarding the timing and the rate of price increase will be determined in consideration of factors specific to the markets.

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Division
TEL: +81-3-6271-2000
Customer Contact:
Please contact your nearest Fujifilm office
For information on Fujifilm subsidiaries and distributors, please access the following URL.